Coenzyme Q10 (CoQ10) exists in two beneficial forms, ubiquinone and ubiquinol, that are continually recycled in the body through an oxidation-reduction reaction within cellular mitochondria. Ubiquinol is the reduced form of CoQ10 that acts as a potent antioxidant in mitochondria and lipid membranes. While ubiquinol is the most common form in the body, sufficient amounts of both ubiquinol and ubiquinone are needed for efficient ATP production. Ubiquinone has been the traditional supplemental form of CoQ10 and the ubiquinol form has only recently become available as a dietary supplement. Normally, efficient reduction of ubiquinone to ubiquinol occurs either during absorption or shortly after entering the bloodstream. Since the reduced ubiquinol form of CoQ10 can be directly utilized by the body, New Beginnings Nutritionals now offers ubiquinol as an option for those who may have difficulty reducing ubiquinone. While most people can benefit considerably from supplementing with ubiquinone, ubiquinol may be more effective during significant oxidative stress or chronic health conditions. Initial studies suggest ubiquinol has approximately twice the nonavailability of ubiquinone, however, further studies are needed to compare differences between these forms. Stabilized and reduced ubiquinol form of CoQ10 is a good alternative for individuals who may have difficulty in converting ubiquinone to ubiquinol. Pure ubiquinol is solubilized in canola oil with natural emulsifying agents and provided in 100mg softgels.